Olx has more than 15 customer facing brands, with different application, various goods and diverse UXs. Testing this at scale is not an easy feat. To get reliable and trustworthy outcomes, a dedicated and tailored platform solution is needed – just what you will hear about in this presentation.

• Learn how A/B Testing with millions of users look like
• Covering application areas with diverse customer experiences
• Connecting to the broader platform and strategy in respect to tracking, quality and decision making